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    Generative AI, sometimes called gen AI, is artificial intelligence (AI) that can create original con
    Generative AI, sometimes called gen AI, is artificial intelligence (AI) that can create original content such as text, images, video, audio or software code in response to a user’s prompt or request.

    Generative AI relies on sophisticated machine learning models called deep learning models algorithms that simulate the learning and decision-making processes of the human brain. These models work by identifying and encoding the patterns and relationships in huge amounts of data, and then using that information to understand users' natural language requests or questions and respond with relevant new content.

    AI has been a hot technology topic for the past decade, but generative AI, and specifically the arrival of ChatGPT in 2022, has thrust AI into worldwide headlines and launched an unprecedented surge of AI innovation and adoption. Generative AI offers enormous productivity benefits for individuals and organizations, and while it also presents very real challenges and risks, businesses are forging ahead, exploring how the technology can improve their internal workflows and enrich their products and services. According to research by the management consulting firm McKinsey, one third of organizations are already using generative AI regularly in at least one business function.¹ Industry analyst Gartner projects more than 80% of organizations will have deployed generative AI applications or used generative AI application programming interfaces (APIs) by 2026.
    Posted by: AAP Bridge
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  • Getting Ready For GA4: Saving Your Historical Data
    Getting Ready For GA4: Saving Your Historical Data
    article image

    Ref: https://www.searchenginejournal.com/ga4-historical-data/447519/#close


    Migrating your data to GA4 is not currently possible. Here's what you can do instead to prepare before the July 2023 deadline.

    As you’re preparing to set up Google Analytics (GA4), you’re probably asking the same thing we were: What’s the best method for migrating our historical data?

    There should be a way to do this, right?

    In this column, you’ll learn whether we can merge data in GA4 and three DIY ways to save your historical data.

    Can You Migrate Your Data To GA4?
    The primary concern is whether GA users can transfer or migrate Universal Analytics data into their Google Analytics 4 property.

    Unfortunately, you cannot migrate your data to GA4, and it’s not likely to be a feature we’ll see added in the coming months.

    Migrating your data to GA4 is not likely to be a feature because the two versions use completely different data models.

    I spoke with Charles Farina, Head of Innovation at Adswerve, and he explained that:

    “It is the difference in schema and dimension definitions/calculations that make merging the data not possible.”

    Schema refers to how the data is organized and the language used to ensure compatibility. Essentially it is the blueprint.


    He explains you can see the differences in schema well when comparing the BigQuery integrations for UA and GA4.

    “The UA export is sess-ionized, meaning each row in the export is a session, and every interaction is nested in that row. The GA4 export is very different, where each row is the event (interaction) itself,” shared Farina.

    Another key reason is how dimensions and metrics are defined and calculated in GA4 compared to UA.

    Google has a great support page that goes over many of these.

    For example, let’s look at one of the most common KPIs, “Users.”

    Universal Analytics reports on Total Users or all users, while GA4 focuses on Active Users or users that have visited the website at least once in the past 28 days.


    Even if we could migrate UA data to GA4, it would be like comparing apples to oranges.

    If you’re wondering why this change is happening, you’ll find the answer in our article, Google Analytics 4 FAQs: Stay Calm & Keep Tracking.

    How To Export Google Analytics Historical Data
    Google does empathize and encourages users to export their historical data.

    “We know your data is important to you, and we strongly encourage you to export your historical reports during this time.”
    Posted by: AAP Bridge
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