The IEC Division of this Ministry has been using this medium extensively to spread positive health messages to the target audience. The Ministry has signed a Memorandum of Understanding (MoU) with Doordarshan (Prasar Bharati) for 300% bonus airtime on commitment of Rs.50.00 crore. The objective of this MoU is to promote/highlight policies, programmes and schemes of this Ministry to the last pillar of this country through Regional Kendras
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